MG Relations to Represent Renowned Ski and Sun Specialist Tour Operator Powder Byrne & Pioneering Equestrian and Lifestyle Destination Polo Valley

MG Relations is delighted to announce its two newest clients: luxury ski and sun specialist tour operator Powder Byrne, who deliver exclusive in-resort services and experiences for clients across Europe, Japan, Costa Rica and more, & pioneering equestrian and lifestyle destination Polo Valley, Sotogrande.

Photo credits: MG Relations

Founded by entrepreneur Rory Byrne in 1985 and now run by his son Edward Byrne, Powder Byrne was the first UK tour operator to combine bespoke skiing experiences with quality service, sharing their passion for powder skiing and intimate knowledge of the Alps. With 40 years of experience, the family business has become known not only for its renowned high-end ski itineraries, but also for its luxury summer resorts programme and ‘Air & Space’ adventure travel, exploring the most inspiring destinations across the globe, including Switzerland, Austria, Italy, Costa Rica and Japan. 

With 40 years' experience, Powder Byrne are acclaimed for offering bespoke trips to the finest, hand-picked destinations and resorts in the world, from Zermatt in the Swiss Alps to San Cassiano in the Dolomites, Antigua to Crete. Beyond the team’s mastery of the best areas and properties to visit for each client, Powder Byrne have built a reputation for their exclusive in-resort services, from expert childcare and private ski guiding, to a dedicated Client Concierge, available from the moment a client books, to help navigate everything from ski lessons to restaurant reservations. Their attention to detail, personal service and "Everything's Possible” philosophy has earned them an unmatched reputation in the industry. 

For those with a more adventurous spirit, Powder Byrne also offer adventure vacations, including eco-tourism trips exploring the impressive array of ecosystems and wildlife in Costa Rica, and historical and cultural experiences through the captivating landscapes of Japan, with a global concierge on-hand to help clients plan every step of the way. 

Powder Byrne has also developed an impressive array of corporate and group experiences. From mountain expeditions to relaxing by the sea, their team plans every minute detail, including group activities, active retreats and opportunities to bond as a team. 

Photo credits: MG Relations

Polo Valley, founded by Christian Byrne, is a pioneering equestrian and lifestyle destination nestled in the stunning surrounds of Sotogrande, designed to make Polo more accessible to all. Polo Valley offers an unforgettable equestrian escape for expert riders, families, and novices alike, combining luxury and adventure through tailor-made itineraries, with no prior riding experience needed. A must-visit for Polo aficionados, Polo Valley offers players a chance to learn, hone their skills, or compete depending on their level, and can be booked for a one-day experience, or a longer stay in the estate’s 8 person guesthouse, just steps from the stables and offering its own private pool and daily housekeeping. 

Experiences at Polo Valley are not limited to the sport of Polo, with guests invited to take part in horseback river rides, countryside picnics and e-bike through breathtaking national parks. For added adventure, visitors can enjoy a night under the stars with a private glamping setup and an authentic Argentinian asado barbeque. Polo Valley offers the perfect family holiday, while also being perfectly suited to engaging corporate events and exclusive weddings. In May, Polo Valley announced the landmark development of two new projects: The Owners Club by Polo Valley in Casares, Malaga (projected to open in 2026) and The Hills by Polo Valley lifestyle destination in San Roque, Cadiz (projected to open in  2030).